Craig Welsh is writing a series of posts on his blog on the subtleties of pitching a story to an entertainment writer, or on starting a successful media campaign. Entertainment writers get jaded very quickly by the flood of press releases and requests for stories. Catching their attention is not as simple as just dropping them a line to say "listen to my new CD" or "read my new book".
Some of Craig's information is specific to Newfoundland, but there's something in there for anybody starting out and trying to flag down the media. Here's links to the five posts.
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Kirsten Starcher lives in Vancouver, BC, spending half her time as a musician, playing bass in ARCTIC as well as solo, and the other half as a web designer/developer.
You can contact her at "kirsten at crowstoburnaby dot com" (turn it into a proper email address, of course!).