Post details: Telus should use FISH for their next ad campaign

Wed October 4, 2006

Permalink 07:08:07 pm, Categories: Internet & technology, Vancouver, 425 words  

Telus should use FISH for their next ad campaign

...because picking on Telus is as easy as shooting fish in a barrel.

My built-in ringtones are pretty crappy, my phone doesn't have the ability to make new ones, and so Telus is the sole source of new ringtones for me. I've bought two or three from them over the past two years that I find tolerable. I was thinking about picking up another one recently, and then it occurred to me: what happens if I replace my phone, in a year or two? The ringtones should be associated with my Telus account - so could I download them again, or would they say it's only associated with the phone?

I sent them a note. They informed me:

Downloaded items (ringtones, truetones, images, videos, games) cannot be transferred from one handset to another. Downloading that item allows you the license to use that property on that one specific TELUS wireless handset. You are expressly prohibited from transmitting, distributing, reproducing and modifying any ringtone, image, or game downloaded from mytelusmobility.com to your handset.

Here's my response:

This is unfortunately what I expected. I understand that a download is a license for a single handset - and so I'll never buy a ringtone or game from you again. Let me explain:

If I buy a song from Apple's iTunes online, it would cost me 99 cents and I would receive a digital download of a song, perhaps 5-6 minutes long. It would be fairly high quality. I could authorize multiple computers to play the file, I could burn a CD that I could listen to on my home stereo, and I could listen to it on my iPod, all perfectly legally. This is a good deal.

If I buy a ringtone from Telus, it would cost me as much as $2 or $3 for an extremely short sound file - maybe a sound effect, 4 seconds long, or a beepy polyphonic version of a song. I can only ever play it on this phone, which'll be outdated in a year or so. If I buy a new phone FROM TELUS, replacing the old one - and maybe renewing my contract in the process - you would still expect me to pay ANOTHER $2 or $3 for the privilege of downloading and reinstalling the same ringtone I ALREADY PAID FOR?

This is not a good deal.

I won't be suckered into it again.

I doubt a single pissy email is going to topple their overpriced DRM scheme overnight, but I thought I'd post this for anyone else with a Telus plan who hadn't really thought about this before either.

Comments, Pingbacks:

Comment from: Jen [Visitor] · http://www.worldwidewatercooler.com
Not only is it licensed for that particular handset, but they won't re-send a purchased ringtone if you've had yours deleted. I found this out when my phone went in for a warranty repair, and had to be re-formatted. I asked for my ringtones back, and no dice.
Permalink 10/06/06 @ 12:12
Comment from: crows [Member] · http://www.crowstoburnaby.com
Wow. WOW! THAT is unreal. That's worth creating a stink about - that's like paying for your car to have an oil change, bringing the car back in a month later to have engine work done, and then picking it up to discover they took the new oil back.
Permalink 10/06/06 @ 14:42
Comment from: Marie [Visitor]
I can't tell you how annoyed I am with Telus Mobility. Unfortunately they are (at the moment) the only ones who provide coverage in my part of BC. As soon as that changes, they can kiss my account good-bye.

In my experience, Telus Mobility will screw you over every time they can, every way they can. This is why the new phone I'm going to buy will not be from them: supporting such a company any more than I have to is just rewarding their bad behaviour.
Permalink 10/11/06 @ 18:19
Comment from: jakk [Visitor]
Nicely done with the email ! I fully agree with you on that. I'm only using Telus because my family's got a good credit. but anywho, it's just ridiculous...

fortunately, i hacked my phone ^^
you should hack it too ! :D
Permalink 09/20/07 @ 11:38
Comment from: Billy [Visitor]
I like the metaphor, Crows. Very suggestive. Anyway, Telus' way of promoting their stuff and selling it is absolutely wrong. I never bought a ring tone from them and I'll never do it. Thanks for the warning, I like your attitude and I know that people like you can make a slight difference.
__________
BMW Parts
Permalink 11/13/08 @ 03:57

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crows to burnaby

Kirsten Starcher lives in Vancouver, BC, spending half her time as a musician, playing bass in ARCTIC as well as solo, and the other half as a web designer/developer.
You can contact her at "kirsten at crowstoburnaby dot com" (turn it into a proper email address, of course!).

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